http://popplet.com/app/#/1097522
After doing my questionnaire I have summarized my results. I now know that my target audience is 55% female and 45% male so therefore I will orientate my video slightly more towards appealing to females than males. I have also found out that most of my audience are aged between 16 and 18 and are in college/sixth form so therefore will need to film in areas most common to them in order for them to be able to relate to my video like a typical indie music video. My audience enjoy hanging out with friends, listening to music and partying so therefore I need to make my video stand out enough for them to watch the video when in these areas. My audience have also told me that in an indie video they expect to see shots of the artists, their instrument, indie clothing, black and white imagery, guitars, slow motion editing, narrative, bold colours, natural areas and a mood reflected by the video. They have also informed me that in my video I need to focus mostly on shots of the artists, followed by a strong narrative, then the costumes/props, then the instruments and finally having multiple locations. Therefore when planning my video I will make sure it is filled with several shots of the artists and will focus less on having several locations for the filming. I can now use all this information to help me with planning my music video production.
Audience Profile:
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